What is Digital Marketing?
Digital marketing is defined by the use of tactics and channels to connect with customers online. The best digital marketers have a clear picture of how each digital marketing activity supports their goals.
Digital marketing is so important that users now rely on it as a way to learn about brands. Since digital marketing has minimal upfront costs, it is a cost-effective marketing technique that can meet the needs of small, medium, and enterprise-scale businesses.
Types of Digital Marketing Agency 39A Delivers
Search engine optimization
Search engine optimization (SEO), is a collection of content marketing tools you can leverage to reach your audience more effectively. Effective SEO helps you improve your rank and appear on the first page of a search engine’s result page, this ensures that your audience can easily find your products and services. Common elements we consider when optimizing a web page for search engines include
- Keyword density
- Quality of content
- Level of user engagement
- Mobile-friendliness
- Number and quality of inbound links
Technical SEO considers and measures the back-end technology that powers your site. Improving technical SEO helps search engines better navigate and catalog your site.
In SEO, rules are fluid and always evolving, the rubric for ranking is often changed by the search engines as they seek to improve their user experience. We monitor your site’s performance and make adjustments to your strategy, content, and user experience accordingly.
Content marketing & Demand Generation
Content marketing & Demand Generation is designed to attract leads that convert into customers. Instead of engaging prospects with promises of future value from your brand, it delivers value in the form of content with no cost to the audience, this includes
- Blog posts
- E-books
- Newsletters
- Video or audio transcripts
- Whitepapers
- Infographics
Content marketing creators must balance the SEO value of content while engaging an audience of people who will read the material, share it, and further interact with your brand. Relevant content can establish strong relationships throughout your customer journey.
Effective content must be relevant and engaging, and a clear understanding of your audience is critical for creating valuable content. Once you have identified your audience and their needs, you can determine the type of content you'll create. We help you select the right content strategy, conduct customer research, and produce high-quality and engaging content.
Social media marketing
Many brands use social media to start conversations with their audience to influence behavior and create brand loyalty instead of encouraging them to spend money right away. This creates a better relationship with your audience and provides value before a commercial transaction.
LinkedIn, Twitter, Instagram, and YouTube all provide significant reach to specific audiences. The platforms you choose to leverage depending on your goals and the audience. Social media marketing also provides built-in engagement metrics, which help you understand how effectively you connect with your audience.
To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are some of the common social media marketing best practices Agency 39A delivers:
- Audience research and segmentation
- Crafting high-quality and engaging content
- Replying to comments and questions consistently
- Developing social media calendars and posting cadences
- Coordinating with other digital marketing and content marketing efforts
Pay-per-click (PPC) marketing
PPC is a method of driving traffic that only charges for the ads your audience interacts with instead of a set fee. How and when people see your ad is driven by audience segmentation strategies that you can control.
Search engine advertising is a common PPC strategy, many businesses use Google Ads for this purpose. When an ad unit position is available on a search engine results page, also known as a SERP, the engine places your ad unit in an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:
- Landing page quality
- Keyword relevance
- Bid amount
- Ad unit quality
Effective PPC campaigns are tied to specific actions after they have engaged with the ad unit. These user actions are conversions and they can be transactional or non-transactional. Purchases, newsletter sign-ups, form submissions, and phone calls are all examples of conversions. Agency 39A helps you develop effective PPC campaigns and effective user experiences that work together to ensure the highest possible conversion rate.
B2B versus B2C digital marketing
Digital marketing strategies are effective for B2B brands as well as B2C brands, but the strategies and tactics are unique for each.
B2B clients have longer decision-making processes, and longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messaging.
B2B transactions tend to be based on data and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-driven, focusing on making customers feel good about a decision.
B2B transactions require more than one person's input. Effective marketing materials that drive these decisions are, well-branded, shareable, and downloadable. B2C customers favor direct connections with a brand.
Agency 39A helps you create well-informed and targeted online marketing campaigns through improved audience understanding. Our approach ensures your marketing efforts capture the attention of your audience and drive your KPI’s.
What Are the Benefits of Digital Marketing?
- Cost-effective: Small and midsize businesses often compete with big brands, digital marketing evens the playing field. An effective digital marketing strategy can help drive leads and customers to your website, app, or brick and mortar store while competing against global and national brands.
- Measurable: A digital marketing strategy allows you to track users across the entire customer journey to better understand what works and what can be improved.
- Engaging: Digital marketing helps brands interact with customers throughout the customer journey. You can educate, answer questions, and influence user behavior throughout the consideration journey.
- Personalized: Digital marketing engages customers based on their interests and to create personalized experiences that scale. This provides the opportunity to impress customers at every step of their journey.
- Flexible: Digital marketing is testable and flexible. You can experiment with brand statements, value propositions, and headlines and changes appear immediately. Agency 39A helps you create effective digital marketing strategies and campaigns that are closely monitored and improve based on audience engagements and data.
Digital Marketing with Agency 39A
As your digital marketing partner we deliver the planning, strategist, and tactics to connect with your audience. Here’s how we help:
Defining your digital marketing goals
The most important is establishing an effective strategy with clear purpose. Our planning workshops help you quickly determine priorities and develop strategies that will maximize your budget and impact.
Identifying your target audience
Our researchers and digital strategists work closely with you and your team to identify the needs and goals of your audience, aligning your strategy with market opportunities through differentiated offerings.
Identifying effective marketing channels and marketing tactics
Our team will craft an engagement strategy that delivers the right message to the right people on the right platform. This approach ensures that your marketing efforts feel relevant and are aligned with audience expectations.
Develop and optimize content and messaging for each channel
We continuously analyze your data to learn more about your audience and their needs, optimizing content throughout the process. Customers interact with your brand across a variety of channels in a nonlinear fashion and we ensure that your content delivers a consistent brand voice and message.
Campaign measurement across key metrics
Measuring engagement over time ensures that you’re connecting with customers, driving loyalty, and building brand advocacy. Digitally mature brands leverage analytics to shape their brand message, value proposition, content, and user experience. Analytics reveal user behaviors and what obstacles and opportunities you provide to them at each step of the journey.
